MANAGEMENT

President and Chief Executive Officer,
Yu Chuan Yih

Yu Chuan Yih is LJI’s Chairman & CEO, responsible for setting the company‘s vision, mission and direction. He steers a team of talented executives in formulating the company’s strategy for continuous growth and business development and is also in charge of the overall management of LJI.

In February 1987, Mr. Yih founded the company, formerly called Lorenzo Jewelry Mfg. (HK) Ltd., and has served as its president and managing director since. He has more than 20 years of experience in the jewelry industry, including hands-on expertise in production engineering and Colored Gemstone cutting. As a former Colored Gemstone trader in Brazil, he has cultivated extensive relationships in the industry and has in-depth knowledge about gem sourcing and jewelry design.

After growing up in Brazil, Mr. Yih moved in 1986 to Hong Kong, where his success story began. He had been the president of the Hong Kong Gemological Institute of America (GIA), the nonprofit educational organization for the jewelry industry from July 1994 to December 2002.